Reporting to the Marketing Manager, this role will be responsible for the delivery of high quality, creative communication to press, industry bodies and customers. ROLE ACCOUNTABILITIES Work with Marketing Manager to develop an external communication strategy which covers markets in the UK and overseas, press and trade publications. Co-ordinate all PR activity in the UK and overseas, building the company profile and raising brand awareness Prepare, type and check press releases, news articles and dealer communications, in accordance with the external communication strategy Monitor the press cover received across the businesses, collate and provide monthly reports for the Board meeting, also update Sales Team with all PR activity Fulfill all press and dealer enquiries / sample / image / copy requests professionally and promptly In conjunction with the marketing team co-ordinate correspondence to the dealer network Build good relationships with key media personnel, with the view to developing strong working partnerships and increasing company exposure Represent the company externally and act as a spokesperson as and when required Working with the marketing and new product development team, devise and implement PR support for all new product launches The person needs to: Proven track record of PR in a consumer environment, preferably within the retail industry Proven track record of developing and implementing creative PR campaigns and solutions Evidence of working to tight time scales and budgets Proven track record of developing positive relationships with stake holders and media Attention to detail, whilst maintaining a flexible, adaptable approach Self starter with the ability work on own initiative, but within the confines of a departments resources and timescales Ideally from a journalist background, or ability to demonstrate appropriate training Affiliate membership of IPR or higher

Posted in Exeter Outskirt | Manufacturing

Submitted by michele on Tue, 2008-04-29 23:00.